Online Privacy Statement Pro Forma


General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding on-line customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.


Information About Our Organization and Website:

This Privacy Statement applies to www.fordracingevents.com. www.fordracingevents.com is owned and maintained by Ford Racing, 3200 Greenfield Rd. #280, Dearborn, MI 48120.

The business purpose of this website is to provide Ford Racing events and promotion information.


Personally Identifiable Information We Collect From You:

When you visit www.fordracingevents.com we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and e-mail address. If you opt not to provide us with personal information you can still access our website, however you may be unable to participate in certain promotions or receive product information.

Our primary goal in collecting personal information from you when you visit www.fordracingevents.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We collect personal information in order to fulfill a site user request, mail a brochure, fulfill and deliver sweepstakes prizes, and to conduct targeted marketing campaigns.

This site may use session or persistent "cookies" to collect personally identifiable information.


How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected on www.fordracingevents.com may be used to:

  • Fulfill a site user request (confirm entry into a sweepstakes, retrieve event photos, brochure fulfillment, lead generation, send marketing or promotional materials including e-mails or other information)
  • Fulfill and deliver sweepstakes prizes
  • Respond to your comments or requests for information
  • Make the user experience more customer-friendly
  • Contact you if necessary in the course of processing or shipping a sweepstakes prize
  • Compile user data that is stored in our corporate database and may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect offline
  • Generate site analytics that improve our site layout, content, offerings and services
  • Comply with legal requirements

Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

During a normal visit to our site, no personally identifiable information or other information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any information. www.fordracingevents.com collects other, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information from you is to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, site click-throughs, peak usage times, sources of site traffic and other general site usage statistics. Collecting and analyzing this information allows us to improve the functionality of the website.

We may use session and/or persistent "cookies," or session logs to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information.


How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on www.fordracingevents.com may be used to

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs

www.fordracingevents.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally
  • Involves the use of a third party vendor acting on behalf of www.fordracingevents.com.
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
  • Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data

Methods We Use to Collect Information

A "cookie" is a text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.

A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire,) they are overwritten with newer cookies, c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.

Users may be directed to www.fordracingevents.com via banner ads or site links. Ads or site links that are placed by www.fordracingevents.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user.


Sharing Your Information

Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites.

We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.

Personal information that you provide to www.fordracingevents.com may be shared with our authorized Ford Motor Company (Ford/ Lincoln Mercury) dealers. This is necessary in order to honor your request in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by www.fordracingevents.com in their use of your data.

Vendors, contractors or partners of www.fordracingevents.com who have access to your personal information in connection with providing services for www.fordracingevents.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for www.fordracingevents.com.

Site metrics for www.fordracingevents.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

www.fordracingevents.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.


Access To and Control Over the Use of Your Information

If you or someone else on your behalf has submitted your personal information to www.fordracingevents.com you can access this information by contacting Ford Racing at contactus@fordracingevents.com and we will use reasonable efforts to supply you with the information you have requested.

The scope of access available for this request is for information stored in the database that holds the data for www.fordracingevents.com. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.


Security of Your Information

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

Vendors, contractors or partners of www.fordracingevents.com who have access to your personal information in connection with providing services www.fordracingevents.com are required to keep the information confidential.

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for www.fordracingevents.com.


Links to Other Sites

www.fordracingevents.com provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. www.fordracingevents.com is not responsible for the privacy statements, content or data handling practices on other websites.


Children's Privacy

www.fordracingevents.com does not knowingly intend to collect personal information from children under 13 years of age.

If a child has provided us with personal information a parent or guardian of that child may contact us at Ford Racing Events.com Website, contactus@fordracingevents.com or Ford Racing, 3200 Greenfield Rd #280 Dearborn, MI 48120 if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for www.fordracingevents.com.


Contacting Us

If you have any questions, comments or concerns about this online privacy statement for www.fordracingevents.com privacy practices, or have any questions regarding the contents of this website please contact us at Ford Racing Events.com Website, contactus@fordracingevents.com or Ford Racing, 3200 Greenfield Rd #280 Dearborn, MI 48120. You will receive a response within 48-72 hours of receipt your inquiry.

www.fordracingevents.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. www.fordracingevents.com will be happy to respond to your questions and comments.


Privacy Statement Effective Date and Revision Days

Occasionally we may update the privacy statement for www.fordracingevents.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is